Create

Automate

Icon: The Human Admaker

6 Human UGC ads filmed & edited for $399 (100% real / not AI). We find creators, ship product, write scripts, coach creators, & edit videos (2 creators × 3 ads). Includes Admaker 2.0 software (8-products-in-1, replaces $10K+/mo).

Story Customers Portfolio

Agency Whitelabel (IconAPI)

Managed Paid + Organic

Comes with a Dedicated Creative Strategist. Agency Whitelabel available.

Reports

Browse sample reports to preview Creative Analytics.

Top Performers

Your highest-performing creatives by ROAS and spend.

Weekly Overview

A weekly snapshot of creative performance across campaigns.

Audience Breakdown

Performance segmented by audience and angle.

ROAS by Creative

Return on ad spend ranked by individual creative.

Create a brief (Ctrl+K)

Create

Automate

Icon: The Human Admaker

Story Customers Portfolio

Agency Whitelabel (IconAPI)

Managed Paid + Organic

Comes with a Dedicated Creative Strategist. Agency Whitelabel available.

Creative performance summary. Each card shows the current value, period-over-period change, and the previous period baseline.

Spend

Video

Static

Carousel

ROAS

Video

Static

Carousel

CPA

Video

Static

Carousel

CTR

Video

Static

Carousel

CPM

Video

Static

Carousel

Frequency

Video

Static

Carousel

										StatusStatus classifies after 14+ days of daily trend history and $1,000+ spend in the selected date range.
Creative	-	-	-	-	-	-	-	-	-	Needs data
Creative	-	-	-	-	-	-	-	-	-	Needs data
Creative	-	-	-	-	-	-	-	-	-	Needs data
Creative	-	-	-	-	-	-	-	-	-	Needs data
Creative	-	-	-	-	-	-	-	-	-	Needs data
Creative	-	-	-	-	-	-	-	-	-	Needs data
Creative	-	-	-	-	-	-	-	-	-	Needs data
Creative	-	-	-	-	-	-	-	-	-	Needs data

Reports

Browse sample reports to preview Creative Analytics.

Top Performers

Your highest-performing creatives by ROAS and spend.

Weekly Overview

A weekly snapshot of creative performance across campaigns.

Audience Breakdown

Performance segmented by audience and angle.

ROAS by Creative

Return on ad spend ranked by individual creative.

ROAS Trend

StatusStatus classifies after 14+ days of daily trend history and $1,000+ spend in the selected date range.

Creative

Needs data

Creative

Needs data

Creative

Needs data

Creative

Needs data

Creative

Needs data

Creative

Needs data

Creative

Needs data

Creative

Needs data

ROAS Trend

StatusStatus classifies after 14+ days of daily trend history and $1,000+ spend in the selected date range.

Creative

Needs data

Creative

Needs data

Creative

Needs data

Creative

Needs data

Creative

Needs data

Creative

Needs data

Creative

Needs data

Creative

Needs data

					Angle	Audience	Hook	First-frame clarity	Formula: 3-second video views / impressions x 100. Video ads only; static/image ads show - because Meta does not report video views.	Formula: ThruPlays / impressions x 100. Video ads only; static/image ads show - because Meta does not report ThruPlays.					Formula: 3-second video views / impressions x 100. Video ads only; static/image ads show - because Meta does not report video views.	StatusStatus classifies after 14+ days of daily trend history and $1,000+ spend in the selected date range.
Nike - Hero Hook Primary	$11.2K	5.40x	$11.20	3.80%	Testimonial	Lean operators	Direct address	High	52.30%	23.10%	$12.50	1.2	123	1K	52.30%	Scaling
Nike - Offer Countdown Edit	$9.8K	6.20x	$8.70	4.60%	Offer-led	Agency strategists	Storytelling	Low	57.80%	26.40%	$14.30	1.4	119	1.1K	57.80%	Declining
Nike - Review Pull-Quote Reel	$8.7K	3.70x	$16.40	3.10%	Review pull-quote	Lean operators	Pain point	High	45.60%	20.30%	$17.90	1.8	109	531	45.60%	Scaling
Nike - Creator Proof Cut	$7.6K	4.10x	$15.30	2.90%	Social proof	Founder-led brands	Question	Medium	41.70%	18.20%	$13.40	1.3	121	499	41.70%	Stable
Nike - Lifestyle Comparison Cut	$7K	4.80x	$10.50	3.60%	Lifestyle	Agency strategists	Question	Medium	48.40%	22.70%	$18.80	1.9	106	662	48.40%	Stable
Nike - Benefit Stack Retargeting	$6.3K	2.40x	$26.80	1.90%	Benefits	Existing customers	Challenge	Low	33.50%	13.40%	$17.00	1.7	112	235	33.50%	Declining
Nike - Founder Story Lead	$5.5K	3.30x	$18.90	2.40%	Founder-led	Founder-led brands	Curiosity gap	Medium	38.20%	15.70%	$16.10	1.6	114	290	38.20%	Stable
Nike - Objection Handling Cut	$4.8K	1.90x	$31.20	1.40%	Problem/Solution	Founder-led brands	Statistic	Medium	28.30%	10.90%	$21.50	2.2	99	153	28.30%	Stable
Nike - Problem / Solution Walkthrough	$4.2K	5.90x	$9.20	4.30%	Problem/Solution	Growth generalists	Promise	High	59.10%	31.60%	$15.20	1.5	116	451	59.10%	Scaling
Nike - Testimonial Proof Montage	$3.6K	3.20x	$17.60	2.50%	Social proof	Growth generalists	Direct address	Low	36.90%	14.80%	$19.70	2	104	206	36.90%	Declining

Angle

Audience

Hook

First-frame clarity

Formula: 3-second video views / impressions x 100. Video ads only; static/image ads show - because Meta does not report video views.

Formula: ThruPlays / impressions x 100. Video ads only; static/image ads show - because Meta does not report ThruPlays.

Formula: 3-second video views / impressions x 100. Video ads only; static/image ads show - because Meta does not report video views.

ROAS Trend

CTR Trend

StatusStatus classifies after 14+ days of daily trend history and $1,000+ spend in the selected date range.

Nike - Hero Hook Primary

$11.2K

5.40x

$11.20

3.80%

Testimonial

Lean operators

Direct address

High

52.30%

23.10%

$12.50

1.2

123

52.30%

Scaling

Nike - Offer Countdown Edit

$9.8K

6.20x

$8.70

4.60%

Offer-led

Agency strategists

Storytelling

Low

57.80%

26.40%

$14.30

1.4

119

1.1K

57.80%

Declining

Nike - Review Pull-Quote Reel

$8.7K

3.70x

$16.40

3.10%

Review pull-quote

Lean operators

Pain point

High

45.60%

20.30%

$17.90

1.8

109

531

45.60%

Scaling

Nike - Creator Proof Cut

$7.6K

4.10x

$15.30

2.90%

Social proof

Founder-led brands

Question

Medium

41.70%

18.20%

$13.40

1.3

121

499

41.70%

Stable

Nike - Lifestyle Comparison Cut

$7K

4.80x

$10.50

3.60%

Lifestyle

Agency strategists

Question

Medium

48.40%

22.70%

$18.80

1.9

106

662

48.40%

Stable

Nike - Benefit Stack Retargeting

$6.3K

2.40x

$26.80

1.90%

Benefits

Existing customers

Challenge

Low

33.50%

13.40%

$17.00

1.7

112

235

33.50%

Declining

Nike - Founder Story Lead

$5.5K

3.30x

$18.90

2.40%

Founder-led

Founder-led brands

Curiosity gap

Medium

38.20%

15.70%

$16.10

1.6

114

290

38.20%

Stable

Nike - Objection Handling Cut

$4.8K

1.90x

$31.20

1.40%

Problem/Solution

Founder-led brands

Statistic

Medium

28.30%

10.90%

$21.50

2.2

153

28.30%

Stable

Nike - Problem / Solution Walkthrough

$4.2K

5.90x

$9.20

4.30%

Problem/Solution

Growth generalists

Promise

High

59.10%

31.60%

$15.20

1.5

116

451

59.10%

Scaling

Nike - Testimonial Proof Montage

$3.6K

3.20x

$17.60

2.50%

Social proof

Growth generalists

Direct address

Low

36.90%

14.80%

$19.70

104

206

36.90%

Declining

ROAS Trend

StatusStatus classifies after 14+ days of daily trend history and $1,000+ spend in the selected date range.

Creative

Needs data

Creative

Needs data

Creative

Needs data

Creative

Needs data

Creative

Needs data

Creative

Needs data

Creative

Needs data

Creative

Needs data

					Angle	Audience	Hook	First-frame clarity	Formula: 3-second video views / impressions x 100. Video ads only; static/image ads show - because Meta does not report video views.	Formula: ThruPlays / impressions x 100. Video ads only; static/image ads show - because Meta does not report ThruPlays.					Formula: 3-second video views / impressions x 100. Video ads only; static/image ads show - because Meta does not report video views.	StatusStatus classifies after 14+ days of daily trend history and $1,000+ spend in the selected date range.
Nike - Hero Hook Primary	$11.2K	5.40x	$11.20	3.80%	Testimonial	Lean operators	Direct address	High	52.30%	23.10%	$12.50	1.2	123	1K	52.30%	Scaling
Nike - Offer Countdown Edit	$9.8K	6.20x	$8.70	4.60%	Offer-led	Agency strategists	Storytelling	Low	57.80%	26.40%	$14.30	1.4	119	1.1K	57.80%	Declining
Nike - Review Pull-Quote Reel	$8.7K	3.70x	$16.40	3.10%	Review pull-quote	Lean operators	Pain point	High	45.60%	20.30%	$17.90	1.8	109	531	45.60%	Scaling
Nike - Creator Proof Cut	$7.6K	4.10x	$15.30	2.90%	Social proof	Founder-led brands	Question	Medium	41.70%	18.20%	$13.40	1.3	121	499	41.70%	Stable
Nike - Lifestyle Comparison Cut	$7K	4.80x	$10.50	3.60%	Lifestyle	Agency strategists	Question	Medium	48.40%	22.70%	$18.80	1.9	106	662	48.40%	Stable
Nike - Benefit Stack Retargeting	$6.3K	2.40x	$26.80	1.90%	Benefits	Existing customers	Challenge	Low	33.50%	13.40%	$17.00	1.7	112	235	33.50%	Declining
Nike - Founder Story Lead	$5.5K	3.30x	$18.90	2.40%	Founder-led	Founder-led brands	Curiosity gap	Medium	38.20%	15.70%	$16.10	1.6	114	290	38.20%	Stable
Nike - Objection Handling Cut	$4.8K	1.90x	$31.20	1.40%	Problem/Solution	Founder-led brands	Statistic	Medium	28.30%	10.90%	$21.50	2.2	99	153	28.30%	Stable
Nike - Problem / Solution Walkthrough	$4.2K	5.90x	$9.20	4.30%	Problem/Solution	Growth generalists	Promise	High	59.10%	31.60%	$15.20	1.5	116	451	59.10%	Scaling
Nike - Testimonial Proof Montage	$3.6K	3.20x	$17.60	2.50%	Social proof	Growth generalists	Direct address	Low	36.90%	14.80%	$19.70	2	104	206	36.90%	Declining

Angle

Audience

Hook

First-frame clarity

Formula: 3-second video views / impressions x 100. Video ads only; static/image ads show - because Meta does not report video views.

Formula: ThruPlays / impressions x 100. Video ads only; static/image ads show - because Meta does not report ThruPlays.

Formula: 3-second video views / impressions x 100. Video ads only; static/image ads show - because Meta does not report video views.

ROAS Trend

CTR Trend

StatusStatus classifies after 14+ days of daily trend history and $1,000+ spend in the selected date range.

Nike - Hero Hook Primary

$11.2K

5.40x

$11.20

3.80%

Testimonial

Lean operators

Direct address

High

52.30%

23.10%

$12.50

1.2

123

52.30%

Scaling

Nike - Offer Countdown Edit

$9.8K

6.20x

$8.70

4.60%

Offer-led

Agency strategists

Storytelling

Low

57.80%

26.40%

$14.30

1.4

119

1.1K

57.80%

Declining

Nike - Review Pull-Quote Reel

$8.7K

3.70x

$16.40

3.10%

Review pull-quote

Lean operators

Pain point

High

45.60%

20.30%

$17.90

1.8

109

531

45.60%

Scaling

Nike - Creator Proof Cut

$7.6K

4.10x

$15.30

2.90%

Social proof

Founder-led brands

Question

Medium

41.70%

18.20%

$13.40

1.3

121

499

41.70%

Stable

Nike - Lifestyle Comparison Cut

$7K

4.80x

$10.50

3.60%

Lifestyle

Agency strategists

Question

Medium

48.40%

22.70%

$18.80

1.9

106

662

48.40%

Stable

Nike - Benefit Stack Retargeting

$6.3K

2.40x

$26.80

1.90%

Benefits

Existing customers

Challenge

Low

33.50%

13.40%

$17.00

1.7

112

235

33.50%

Declining

Nike - Founder Story Lead

$5.5K

3.30x

$18.90

2.40%

Founder-led

Founder-led brands

Curiosity gap

Medium

38.20%

15.70%

$16.10

1.6

114

290

38.20%

Stable

Nike - Objection Handling Cut

$4.8K

1.90x

$31.20

1.40%

Problem/Solution

Founder-led brands

Statistic

Medium

28.30%

10.90%

$21.50

2.2

153

28.30%

Stable

Nike - Problem / Solution Walkthrough

$4.2K

5.90x

$9.20

4.30%

Problem/Solution

Growth generalists

Promise

High

59.10%

31.60%

$15.20

1.5

116

451

59.10%

Scaling

Nike - Testimonial Proof Montage

$3.6K

3.20x

$17.60

2.50%

Social proof

Growth generalists

Direct address

Low

36.90%

14.80%

$19.70

104

206

36.90%

Declining