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Automate

Icon: The Human Admaker

6 Human UGC ads filmed & edited for $399 (100% real / not AI). We find creators, ship product, write scripts, coach creators, & edit videos (2 creators × 3 ads). Includes Admaker 2.0 software (8-products-in-1, replaces $10K+/mo).

Story Customers Portfolio

Agency Whitelabel (IconAPI)

Managed Paid + Organic

Comes with a Dedicated Creative Strategist. Agency Whitelabel available.

Reports

Browse sample reports to preview Creative Analytics.

UGC Test Winners

Your highest-performing creatives by ROAS and spend.

Creator Test Weekly

A weekly snapshot of creative performance across campaigns.

UGC Audience Read

Performance segmented by audience and angle.

UGC ROAS Rank

Return on ad spend ranked by individual creative.

Create a brief (Ctrl+K)

Create

Automate

Icon: The Human Admaker

Story Customers Portfolio

Agency Whitelabel (IconAPI)

Managed Paid + Organic

Comes with a Dedicated Creative Strategist. Agency Whitelabel available.

Creative performance summary. Each card shows the current value, period-over-period change, and the previous period baseline.

Spend

Video

Static

Carousel

ROAS

Video

Static

Carousel

CPA

Video

Static

Carousel

CTR

Video

Static

Carousel

CPM

Video

Static

Carousel

Frequency

Video

Static

Carousel

										StatusStatus classifies after 14+ days of daily trend history and $1,000+ spend in the selected date range.
Creative	-	-	-	-	-	-	-	-	-	Needs data
Creative	-	-	-	-	-	-	-	-	-	Needs data
Creative	-	-	-	-	-	-	-	-	-	Needs data
Creative	-	-	-	-	-	-	-	-	-	Needs data
Creative	-	-	-	-	-	-	-	-	-	Needs data
Creative	-	-	-	-	-	-	-	-	-	Needs data
Creative	-	-	-	-	-	-	-	-	-	Needs data
Creative	-	-	-	-	-	-	-	-	-	Needs data

Reports

Browse sample reports to preview Creative Analytics.

UGC Test Winners

Your highest-performing creatives by ROAS and spend.

Creator Test Weekly

A weekly snapshot of creative performance across campaigns.

UGC Audience Read

Performance segmented by audience and angle.

UGC ROAS Rank

Return on ad spend ranked by individual creative.

ROAS Trend

StatusStatus classifies after 14+ days of daily trend history and $1,000+ spend in the selected date range.

Creative

Needs data

Creative

Needs data

Creative

Needs data

Creative

Needs data

Creative

Needs data

Creative

Needs data

Creative

Needs data

Creative

Needs data

ROAS Trend

StatusStatus classifies after 14+ days of daily trend history and $1,000+ spend in the selected date range.

Creative

Needs data

Creative

Needs data

Creative

Needs data

Creative

Needs data

Creative

Needs data

Creative

Needs data

Creative

Needs data

Creative

Needs data

					Angle	Audience	Hook	First-frame clarity	Formula: 3-second video views / impressions x 100. Video ads only; static/image ads show - because Meta does not report video views.	Formula: ThruPlays / impressions x 100. Video ads only; static/image ads show - because Meta does not report ThruPlays.					Formula: 3-second video views / impressions x 100. Video ads only; static/image ads show - because Meta does not report video views.	StatusStatus classifies after 14+ days of daily trend history and $1,000+ spend in the selected date range.
Nike UGC Test - Founder Story Lead	$6.5K	5.27x	$11.48	4.60%	Testimonial	Lean operators	Direct address	High	61.71%	26.57%	$11.00	1.03	123	566	61.71%	Declining
Nike UGC Test - Review Pull-Quote Reel	$6K	5.62x	$9.60	5.57%	Offer-led	Agency strategists	Storytelling	Low	68.20%	30.36%	$12.58	1.2	119	623.8	68.20%	Stable
Nike UGC Test - Objection Handling Cut	$5.2K	3.27x	$18.56	3.75%	Review pull-quote	Lean operators	Pain point	High	53.81%	23.34%	$15.75	1.55	109	279	53.81%	Declining
Nike UGC Test - Benefit Stack Retargeting	$4.5K	3.62x	$17.34	3.51%	Social proof	Founder-led brands	Question	Medium	49.21%	20.93%	$11.79	1.12	121	261.9	49.21%	Scaling
Nike UGC Test - Guarantee Reminder Close	$4.2K	4.35x	$11.58	4.36%	Lifestyle	Agency strategists	Question	Medium	57.11%	26.10%	$16.54	1.63	106	365.4	57.11%	Scaling
Nike UGC Test - Product Demo Sprint	$3.6K	2.34x	$27.45	2.30%	Benefits	Existing customers	Challenge	Low	39.53%	15.41%	$14.96	1.46	112	132.9	39.53%	Stable
Nike UGC Test - Testimonial Proof Montage	$3.1K	3.15x	$19.80	2.90%	Founder-led	Founder-led brands	Curiosity gap	Medium	45.08%	18.05%	$14.17	1.38	114	156.5	45.08%	Scaling
Nike UGC Test - Offer Countdown Edit	$2.8K	1.86x	$31.77	1.69%	Problem/Solution	Founder-led brands	Statistic	Medium	33.39%	12.54%	$18.92	1.89	99	86.9	33.39%	Scaling
Nike UGC Test - Lifestyle Comparison Cut	$2.3K	5.49x	$9.89	5.20%	Problem/Solution	Growth generalists	Promise	High	69.74%	36.34%	$13.38	1.29	116	231.2	69.74%	Declining
Nike UGC Test - Problem / Solution Walkthrough	$2K	4.68x	$11.10	4.72%	Guarantee	Lean operators	Storytelling	Low	54.52%	25.07%	$19.71	1.98	96	184.3	54.52%	Stable

Angle

Audience

Hook

First-frame clarity

Formula: 3-second video views / impressions x 100. Video ads only; static/image ads show - because Meta does not report video views.

Formula: ThruPlays / impressions x 100. Video ads only; static/image ads show - because Meta does not report ThruPlays.

Formula: 3-second video views / impressions x 100. Video ads only; static/image ads show - because Meta does not report video views.

ROAS Trend

CTR Trend

StatusStatus classifies after 14+ days of daily trend history and $1,000+ spend in the selected date range.

Nike UGC Test - Founder Story Lead

$6.5K

5.27x

$11.48

4.60%

Testimonial

Lean operators

Direct address

High

61.71%

26.57%

$11.00

1.03

123

566

61.71%

Declining

Nike UGC Test - Review Pull-Quote Reel

$6K

5.62x

$9.60

5.57%

Offer-led

Agency strategists

Storytelling

Low

68.20%

30.36%

$12.58

1.2

119

623.8

68.20%

Stable

Nike UGC Test - Objection Handling Cut

$5.2K

3.27x

$18.56

3.75%

Review pull-quote

Lean operators

Pain point

High

53.81%

23.34%

$15.75

1.55

109

279

53.81%

Declining

Nike UGC Test - Benefit Stack Retargeting

$4.5K

3.62x

$17.34

3.51%

Social proof

Founder-led brands

Question

Medium

49.21%

20.93%

$11.79

1.12

121

261.9

49.21%

Scaling

Nike UGC Test - Guarantee Reminder Close

$4.2K

4.35x

$11.58

4.36%

Lifestyle

Agency strategists

Question

Medium

57.11%

26.10%

$16.54

1.63

106

365.4

57.11%

Scaling

Nike UGC Test - Product Demo Sprint

$3.6K

2.34x

$27.45

2.30%

Benefits

Existing customers

Challenge

Low

39.53%

15.41%

$14.96

1.46

112

132.9

39.53%

Stable

Nike UGC Test - Testimonial Proof Montage

$3.1K

3.15x

$19.80

2.90%

Founder-led

Founder-led brands

Curiosity gap

Medium

45.08%

18.05%

$14.17

1.38

114

156.5

45.08%

Scaling

Nike UGC Test - Offer Countdown Edit

$2.8K

1.86x

$31.77

1.69%

Problem/Solution

Founder-led brands

Statistic

Medium

33.39%

12.54%

$18.92

1.89

86.9

33.39%

Scaling

Nike UGC Test - Lifestyle Comparison Cut

$2.3K

5.49x

$9.89

5.20%

Problem/Solution

Growth generalists

Promise

High

69.74%

36.34%

$13.38

1.29

116

231.2

69.74%

Declining

Nike UGC Test - Problem / Solution Walkthrough

$2K

4.68x

$11.10

4.72%

Guarantee

Lean operators

Storytelling

Low

54.52%

25.07%

$19.71

1.98

184.3

54.52%

Stable

ROAS Trend

StatusStatus classifies after 14+ days of daily trend history and $1,000+ spend in the selected date range.

Creative

Needs data

Creative

Needs data

Creative

Needs data

Creative

Needs data

Creative

Needs data

Creative

Needs data

Creative

Needs data

Creative

Needs data

					Angle	Audience	Hook	First-frame clarity	Formula: 3-second video views / impressions x 100. Video ads only; static/image ads show - because Meta does not report video views.	Formula: ThruPlays / impressions x 100. Video ads only; static/image ads show - because Meta does not report ThruPlays.					Formula: 3-second video views / impressions x 100. Video ads only; static/image ads show - because Meta does not report video views.	StatusStatus classifies after 14+ days of daily trend history and $1,000+ spend in the selected date range.
Nike UGC Test - Founder Story Lead	$6.5K	5.27x	$11.48	4.60%	Testimonial	Lean operators	Direct address	High	61.71%	26.57%	$11.00	1.03	123	566	61.71%	Declining
Nike UGC Test - Review Pull-Quote Reel	$6K	5.62x	$9.60	5.57%	Offer-led	Agency strategists	Storytelling	Low	68.20%	30.36%	$12.58	1.2	119	623.8	68.20%	Stable
Nike UGC Test - Objection Handling Cut	$5.2K	3.27x	$18.56	3.75%	Review pull-quote	Lean operators	Pain point	High	53.81%	23.34%	$15.75	1.55	109	279	53.81%	Declining
Nike UGC Test - Benefit Stack Retargeting	$4.5K	3.62x	$17.34	3.51%	Social proof	Founder-led brands	Question	Medium	49.21%	20.93%	$11.79	1.12	121	261.9	49.21%	Scaling
Nike UGC Test - Guarantee Reminder Close	$4.2K	4.35x	$11.58	4.36%	Lifestyle	Agency strategists	Question	Medium	57.11%	26.10%	$16.54	1.63	106	365.4	57.11%	Scaling
Nike UGC Test - Product Demo Sprint	$3.6K	2.34x	$27.45	2.30%	Benefits	Existing customers	Challenge	Low	39.53%	15.41%	$14.96	1.46	112	132.9	39.53%	Stable
Nike UGC Test - Testimonial Proof Montage	$3.1K	3.15x	$19.80	2.90%	Founder-led	Founder-led brands	Curiosity gap	Medium	45.08%	18.05%	$14.17	1.38	114	156.5	45.08%	Scaling
Nike UGC Test - Offer Countdown Edit	$2.8K	1.86x	$31.77	1.69%	Problem/Solution	Founder-led brands	Statistic	Medium	33.39%	12.54%	$18.92	1.89	99	86.9	33.39%	Scaling
Nike UGC Test - Lifestyle Comparison Cut	$2.3K	5.49x	$9.89	5.20%	Problem/Solution	Growth generalists	Promise	High	69.74%	36.34%	$13.38	1.29	116	231.2	69.74%	Declining
Nike UGC Test - Problem / Solution Walkthrough	$2K	4.68x	$11.10	4.72%	Guarantee	Lean operators	Storytelling	Low	54.52%	25.07%	$19.71	1.98	96	184.3	54.52%	Stable

Angle

Audience

Hook

First-frame clarity

Formula: 3-second video views / impressions x 100. Video ads only; static/image ads show - because Meta does not report video views.

Formula: ThruPlays / impressions x 100. Video ads only; static/image ads show - because Meta does not report ThruPlays.

Formula: 3-second video views / impressions x 100. Video ads only; static/image ads show - because Meta does not report video views.

ROAS Trend

CTR Trend

StatusStatus classifies after 14+ days of daily trend history and $1,000+ spend in the selected date range.

Nike UGC Test - Founder Story Lead

$6.5K

5.27x

$11.48

4.60%

Testimonial

Lean operators

Direct address

High

61.71%

26.57%

$11.00

1.03

123

566

61.71%

Declining

Nike UGC Test - Review Pull-Quote Reel

$6K

5.62x

$9.60

5.57%

Offer-led

Agency strategists

Storytelling

Low

68.20%

30.36%

$12.58

1.2

119

623.8

68.20%

Stable

Nike UGC Test - Objection Handling Cut

$5.2K

3.27x

$18.56

3.75%

Review pull-quote

Lean operators

Pain point

High

53.81%

23.34%

$15.75

1.55

109

279

53.81%

Declining

Nike UGC Test - Benefit Stack Retargeting

$4.5K

3.62x

$17.34

3.51%

Social proof

Founder-led brands

Question

Medium

49.21%

20.93%

$11.79

1.12

121

261.9

49.21%

Scaling

Nike UGC Test - Guarantee Reminder Close

$4.2K

4.35x

$11.58

4.36%

Lifestyle

Agency strategists

Question

Medium

57.11%

26.10%

$16.54

1.63

106

365.4

57.11%

Scaling

Nike UGC Test - Product Demo Sprint

$3.6K

2.34x

$27.45

2.30%

Benefits

Existing customers

Challenge

Low

39.53%

15.41%

$14.96

1.46

112

132.9

39.53%

Stable

Nike UGC Test - Testimonial Proof Montage

$3.1K

3.15x

$19.80

2.90%

Founder-led

Founder-led brands

Curiosity gap

Medium

45.08%

18.05%

$14.17

1.38

114

156.5

45.08%

Scaling

Nike UGC Test - Offer Countdown Edit

$2.8K

1.86x

$31.77

1.69%

Problem/Solution

Founder-led brands

Statistic

Medium

33.39%

12.54%

$18.92

1.89

86.9

33.39%

Scaling

Nike UGC Test - Lifestyle Comparison Cut

$2.3K

5.49x

$9.89

5.20%

Problem/Solution

Growth generalists

Promise

High

69.74%

36.34%

$13.38

1.29

116

231.2

69.74%

Declining

Nike UGC Test - Problem / Solution Walkthrough

$2K

4.68x

$11.10

4.72%

Guarantee

Lean operators

Storytelling

Low

54.52%

25.07%

$19.71

1.98

184.3

54.52%

Stable